The Takeaway: Smart Brevity is fantastic and game-changing for what it is and what it tries to be, though it’s helpfulness is much more limited than its authors seem to realize.
The Big Picture: The authors are the founders of both Politico and Axios. If you’ve ever been to the Axios website, you’ve seen “smart brevity”in action. It’s a way to communicate the most things as briefly as possible to respect the time and limited attention spans of modern readers.
Go Deeper: The book itself (unsurprisingly) follows these principles. It is short, but not shallow. It shows how little time people spend reading things online, and gives simple, clear advice on how to use these principles in different applications and mediums. It also serves as a mini-advertisement of their AI software they built to help businesses use this in their work.
The Upside: They apply these principles to many, many areas–and I’m convinced! For businesses, newsletter writers, marketing and communications teams, social media managers, and leaders and supervisors of all kinds, I see how smart brevity is the way the current world needs to function.Continue reading